Plan Your Perfect Day at the Pier 60 Sugar Sand Festival
Discover what’s happening today, featured weekend activities and events, or explore the full festival schedule using the tabs below.
Friday, March 27, 2026
- Opening Day!
- Beachside Hospitality Group Frontline Friday Discounts Available at the Ticket Gate for $12
- Exhibit Hours: 10 am - 10 pm
- VSPC Souvenir Photo: 10 am - 9 pm
- Artisans & Street Performers
- SHOR Sand Bar by Hyatt Regency: 12 pm
- Zephyrhills Daytime Stage Entertainment: 12 pm
- Free Sand Sculpting Class: 2 pm
- Baystar VIP Lounge: 5 pm - 10 pm
- Frenchy's Free Beach Concert: The Fulcos 8 pm
- Official After Party at Shephard's Beach Resort: 10 pm
Saturday, March 28, 2026
- Exhibit Hours: 10 am - 10 pm
- VSPC Souvenir Photo: 10 am - 9 pm
- Hooter's Cornhole Tournament: 10 am
- Artisans & Street Performers
- Sugar Sand Ferris Wheel & Inflatables
- Food Vendors
- SHOR Sand Bar by Hyatt Regency: 12 pm
- Zephyrhills Daytime Stage Entertainment: 12 pm
- Free Sand Sculpting Class: 11 am & 2 pm
- Free Children's Sand Art by Breeze Sand Art: 1 pm - 4 pm
- Clearwater Gas Speed Sand Demonstrations: 4 pm
- Baystar VIP Lounge: 5pm - 10 pm
- Frenchy's Free Beach Concert: Cutty Jones x Jay Slay 8:00 pm
- Spectrum Fireworks: 9:30pm
- Official After Party at Shephard's Beach Resort: 10 pm
Sunday, March 29, 2026
- Exhibit Hours: 10 am - 10 pm
- VSPC Souvenir Photo: 10 am - 8 pm
- SALSA & BACHATA Event: 11 am - 9 pm
- Artisans & Street Performers
- Food Vendors
- Sugar Sand Ferris Wheel & Inflatables
- Zephyrhills Daytime Stage Entertainment: 11 am
- SHOR Sand Bar by Hyatt Regency: 12 pm
- Free Sand Sculpting Class: 2 pm
- Clearwater Gas Speed Sand Demonstrations: 4 pm
- Baystar VIP Lounge: 5 pm - 9 pm
- Frenchy's Free Beach Concert: 5:30 pm: Kenny Barcenas and Destiny Bachata Band; 7 pm: Orquesta INFINIDAD 7 pm
- Official After Party at Shephard's Beach Resort: 10 pm
Monday, March 30, 2026
- Exhibit Hours: 10 am - 9 pm
- VSPC Souvenir Photo: 10 am - 8 pm
- Artisans & Street Performers
- Food Vendors
- Sugar Sand Ferris Wheel & Inflatables
- FREE Sand Sculpting Class: 2pm
Tuesday, March 31, 2026
- Tuesday, March 31, 2026: Timeless Tuesday Discounts available at the Ticket Gate for $14
- Exhibit Hours: 10 am - 9 pm
- VSPC Souvenir Photo: 10 am - 8 pm
- Artisans & Street Performers
- Food Vendors
- Sugar Sand Ferris Wheel & Inflatables
- FREE Sand Sculpting Class: 2pm
Wednesday, April 1, 2026
- Exhibit Hours: 10 am - 9 pm
- VSPC Souvenir Photo: 10 am - 8 pm
- Artisans & Street Performers
- Food Vendors
- Sugar Sand Ferris Wheel & Inflatables
- FREE Sand Sculpting Class: 2pm
Thursday, April 2, 2026
- Exhibit Hours: 10 am - 9 pm
- VSPC Souvenir Photo: 10 am - 8 pm
- Artisans & Street Performers
- Food Vendors
- Sugar Sand Ferris Wheel & Inflatables
- SHOR Sand Bar by Hyatt Regency: 12 pm
- Zephyrhills Daytime Stage Entertainment: 1 pm
- Free Sand Sculpting Class: 2 pm
Friday, April 3, 2026
- Beachside Hospitality Group Frontline Friday Discounts Available at the Ticket Gate for $12
- Exhibit Hours: 10 am - 10 pm
- VSPC Souvenir Photo: 10 am - 9 pm
- Artisans & Street Performers
- Food Vendors
- Sugar Sand Ferris Wheel & Inflatables
- SHOR Sand Bar by Hyatt Regency: 12 pm
- Zephyrhills Daytime Stage Entertainment: 12 pm
- Free Sand Sculpting Class: 2 pm
- Baystar VIP Lounge: 5 pm - 10 pm
- Frenchy's Free Beach Concert: 22N! - 8pm
- Official After Party at Shephard's Beach Resort: 10 pm
Saturday, April 4, 2026
- Exhibit Hours: 10 am - 10 pm
- VSPC Souvenir Photo: 10 am - 9 pm
- FREE BEACH YOGA: 10 am
- SHOR Sand Bar by Hyatt Regency: 11 am
- Food Vendors
- Sugar Sand Ferris Wheel & Inflatables
- Zephyrhills Daytime Stage Entertainment: 12 pm
- Free Sand Sculpting Class: 11 am & 2 pm
- Free Children's Sand Art by Breeze Sand Art: 1 pm - 4 pm
- Clearwater Gas Speed Sand Demonstrations: 4 pm
- Baystar VIP Lounge: 5 pm - 10 pm
- Frenchy's Free Beach Concert: The Black Honkeys Band - 8pm
- Spectrum Fireworks 9:30 pm
- Official After Party at Shephard's Beach Resort: 10 pm
Sunday, April 5, 2026 Easter Sunday
- Exhibit Hours: 10 am - 9 pm
- VSPC Souvenir Photo: 10 am - 6 pm
- Artisans & Street Performers
- Food Vendors
- Sugar Sand Ferris Wheel & Inflatables
- SHOR Sand Bar by Hyatt Regency: 12 pm
- Free Sand Sculpting Class: 2 pm
- Clearwater Gas Speed Sand Demonstrations: 4 pm
Monday, April 6, 2026
- Exhibit Hours: 10 am - 9 pm
- VSPC Souvenir Photo: 10 am - 8 pm
- Artisans & Street Performers
- Food Vendors
- Sugar Sand Ferris Wheel & Inflatables
- FREE Sand Sculpting Class: 2pm
Tuesday, April 7, 2026
- Tuesday, April 7, 2026: Timeless Tuesday Discounts available at the Ticket Gate for $14
- Exhibit Hours: 10 am - 9 pm
- VSPC Souvenir Photo: 10 am - 8 pm
- Artisans & Street Performers
- Food Vendors
- Sugar Sand Ferris Wheel & Inflatables
- FREE Sand Sculpting Class: 2pm
Wednesday, April 8, 2026
- Exhibit Hours: 10 am - 9 pm
- VSPC Souvenir Photo: 10 am - 8 pm
- Artisans & Street Performers
- Food Vendors
- Sugar Sand Ferris Wheel & Inflatables
- FREE Sand Sculpting Class: 2pm
Thursday, April 9, 2026
- Exhibit Hours: 10 am - 9 pm
- VSPC Souvenir Photo: 10 am - 8 pm
- Artisans & Street Performers
- Food Vendors
- Sugar Sand Ferris Wheel & Inflatables
- SHOR Sand Bar by Hyatt Regency: 12 pm
- Zephyrhills Daytime Stage Entertainment: 12 pm
- Free Sand Sculpting Class: 2 pm
Friday, April 10, 2026
- Southern Sunsets Country Music Weekend
- Beachside Hospitality Group Frontline Friday Discounts Available at the Ticket Gate for $12
- Exhibit Hours: 10 am - 10 pm
- VSPC Souvenir Photo: 10 am - 9 pm
- Artisans & Street Performers
- Food Vendors
- Sugar Sand Ferris Wheel & Inflatables
- SHOR Sand Bar by Hyatt Regency: 12 pm
- Zephyrhills Daytime Stage Entertainment: 12 pm
- Free Sand Sculpting Class: 2 pm
- Keep Pinellas Beautiful Annual Beach Clean-up: 5pm - 7 pm
- Baystar VIP Lounge: 5pm - 10 pm
- Frenchy's Free Beach Concert: Homegrown: The Zac Brown Experience- 8pm
- Official After Party at Shephard's Beach Resort: 10 pm
Saturday, April 11, 2026
- Southern Sunsets Country Music Weekend
- Exhibit Hours: 10 am - 10 pm
- VSPC Souvenir Photo: 10 am - 9 pm
- FREE BEACH YOGA: 10 am
- VW CAR SHOW: 10 am - 2 pm
- Artisans & Street Performers
- Food Vendors
- Sugar Sand Ferris Wheel & Inflatables
- SHOR Sand Bar by Hyatt Regency: 11 am
- Zephyrhills Daytime Stage Entertainment: 12 pm
- Free Sand Sculpting Class at 11 am & 2 pm
- Free Children's Sand Art by Breeze Sand Art: 1 pm - 4 pm
- Free Line Dancing Lessons with Kate and DJ Sammy Z: 3 - 5 pm
- Clearwater Gas Speed Sand Demonstrations: 4 pm
- Baystar VIP Lounge: 5pm - 10 pm
- Frenchy's Free Beach Concerts:
- Whosoever South – 5:30 pm
- Cross Fire Creek Band – 8 pm
- Spectrum Fireworks 9:30 pm
- Official After Party at Shephard's Beach Resort: 10 pm
Sunday, April 12, 2026
- Exhibit Hours: 10 am - 9 pm
- VSPC Souvenir Photo: 10 am - 8 pm
- Artisans & Street Performers
- Food Vendors
- Sugar Sand Ferris Wheel & Inflatables
- SHOR Sand Bar by Hyatt Regency: 11 am
- Zephyrhills Daytime Stage Entertainment: 12:00 pm
- Free Sand Sculpting Class: 2 pm
- Free Line Dancing Lessons with Kate and DJ Sammy Z: 2 - 4 pm
- Clearwater Gas Speed Sand Demonstrations: 4 pm
- Frenchy's Free Beach Concert:
- Soul Circus Cowboys - 4:30 pm
- Kenny Chesney Tribute with Pirate Flag - 7:00 pm
- Spectrum Fireworks: 9 pm
- Official After Party at Shephard's Beach Resort: 10 pm