Plan Your Perfect Day at the Pier 60 Sugar Sand Festival
Discover what’s happening today, featured weekend activities and events, or explore the full festival schedule using the tabs below.
Friday, March 27, 2026
- Opening Day!
- Beachside Hospitality Group Frontline Friday Discounts Available at the Ticket Gate for $12
- Exhibit Hours: 10 am - 10 pm
- VSPC Souvenir Photo: 10 am - 9 pm
- Artisans & Street Performers
- Tropico Sand Bar by Hyatt Regency: 12 pm
- Zephyrhills Daytime Stage Entertainment: 12 pm
- Free Sand Sculpting Class: 2 pm
- Baystar VIP Lounge: 5 pm - 10 pm
- Frenchy's Free Beach Concert: The Fulcos 8 pm
Saturday, March 28, 2026
- Exhibit Hours: 10 am - 10 pm
- VSPC Souvenir Photo: 10 am - 9 pm
- Hooter's Cornhole Tournament: 10 am
- Artisans & Street Performers
- Sugar Sand Ferris Wheel & Inflatables
- Food Vendors
- Tropico Sand Bar by Hyatt Regency: 12 pm
- Zephyrhills Daytime Stage Entertainment: 12 pm
- Free Sand Sculpting Class: 11 am & 2 pm
- Free Children's Sand Art by Breeze Sand Art: 1 pm - 4 pm
- Clearwater Gas Speed Sand Demonstrations: 4 pm
- Baystar VIP Lounge: 5pm - 10 pm
- Frenchy's Free Beach Concert: Cutty Jones x Jay Slay 8:00 pm
- Spectrum Fireworks: 9:30pm
Sunday, March 29, 2026
- Exhibit Hours: 10 am - 10 pm
- VSPC Souvenir Photo: 10 am - 9 pm
- SALSA & BACHATA Event: 1 pm - 9 pm
- Artisans & Street Performers
- Food Vendors
- Sugar Sand Ferris Wheel & Inflatables
- Zephyrhills Daytime Stage Entertainment: 12 pm
- Free Sand Sculpting Class: 2 pm
- Clearwater Gas Speed Sand Demonstrations: 4 pm
- Baystar VIP Lounge: 5 pm - 9 pm
- Frenchy's Free Beach Concert: 5:30 pm: Kenny Barcenas and Destiny Bachata Band; 7 pm: Orquesta INFINIDADOrquesta INFINIDAD 7 pm
Monday, March 30, 2026
- Exhibit Hours: 10 am - 9 pm
- VSPC Souvenir Photo: 10 am - 8 pm
- Artisans & Street Performers
- Food Vendors
- Sugar Sand Ferris Wheel & Inflatables
- FREE Sand Sculpting Class: 2pm
Tuesday, March 31, 2026
- Tuesdsay, March 31, 2026: Timeless Tuesdsay Discounts available at the Ticket Gate for $14
- Exhibit Hours: 10 am - 9 pm
- VSPC Souvenir Photo: 10 am - 8 pm
- Artisans & Street Performers
- Food Vendors
- Sugar Sand Ferris Wheel & Inflatables
- FREE Sand Sculpting Class: 2pm
Wednesday, April 1, 2026
- Exhibit Hours: 10 am - 9 pm
- VSPC Souvenir Photo: 10 am - 8 pm
- Artisans & Street Performers
- Food Vendors
- Sugar Sand Ferris Wheel & Inflatables
- FREE Sand Sculpting Class: 2pm
Thursday, April 2, 2026
- Exhibit Hours: 10 am - 9 pm
- VSPC Souvenir Photo: 10 am - 8 pm
- Artisans & Street Performers
- Food Vendors
- Sugar Sand Ferris Wheel & Inflatables
- Tropico Sand Bar by Hyatt Regency: 12 pm
- Zephyrhills Daytime Stage Entertainment: 1 pm
- Free Sand Sculpting Class: 2 pm
Friday, April 3, 2026
- Beachside Hospitality Group Frontline Friday Discounts Available at the Ticket Gate for $12
- Exhibit Hours: 10 am - 10 pm
- VSPC Souvenir Photo: 10 am - 9 pm
- Artisans & Street Performers
- Food Vendors
- Sugar Sand Ferris Wheel & Inflatables
- Tropico Sand Bar by Hyatt Regency: 12 pm
- Zephyrhills Daytime Stage Entertainment: 12 pm
- Free Sand Sculpting Class: 2 pm
- Baystar VIP Lounge: 5 pm - 10 pm
- Frenchy's Free Beach Concert: 22N! - 8pm
Saturday, April 4, 2026
- Exhibit Hours: 10 am - 10 pm
- VSPC Souvenir Photo: 10 am - 9 pm
- FREE BEACH YOGA: 10 am
- Tropico Sand Bar by Hyatt Regency: 11 am
- Food Vendors
- Sugar Sand Ferris Wheel & Inflatables
- Zephyrhills Daytime Stage Entertainment: 12 pm
- Free Sand Sculpting Class: 11 am & 2 pm
- Free Children's Sand Art by Breeze Sand Art: 1 pm - 4 pm
- Clearwater Gas Speed Sand Demonstrations: 4 pm
- Baystar VIP Lounge: 5 pm - 10 pm
- Frenchy's Free Beach Concert: The Black Honkeys Band - 8pm
- Spectrum Fireworks 9:30 pm
Sunday, April 5, 2026 Easter Sunday
- Exhibit Hours: 10 am - 9 pm
- VSPC Souvenir Photo: 10 am - 6 pm
- Artisans & Street Performers
- Food Vendors
- Sugar Sand Ferris Wheel & Inflatables
- Free Sand Sculpting Class: 2 pm
- Clearwater Gas Speed Sand Demonstrations: 4 pm
Monday, April 6, 2026
- Exhibit Hours: 10 am - 9 pm
- VSPC Souvenir Photo: 10 am - 8 pm
- Artisans & Street Performers
- Food Vendors
- Sugar Sand Ferris Wheel & Inflatables
- FREE Sand Sculpting Class: 2pm
Tuesday, April 7, 2026
- Tuesdsay, April 7, 2026: Timeless Tuesdsay Discounts available at the Ticket Gate for $14
- Exhibit Hours: 10 am - 9 pm
- VSPC Souvenir Photo: 10 am - 8 pm
- Artisans & Street Performers
- Food Vendors
- Sugar Sand Ferris Wheel & Inflatables
- FREE Sand Sculpting Class: 2pm
Wednesday, April 8, 2026
- Exhibit Hours: 10 am - 9 pm
- VSPC Souvenir Photo: 10 am - 8 pm
- Artisans & Street Performers
- Food Vendors
- Sugar Sand Ferris Wheel & Inflatables
- FREE Sand Sculpting Class: 2pm
Thursday, April 9, 2026
- Exhibit Hours: 10 am - 9 pm
- VSPC Souvenir Photo: 10 am - 8 pm
- Artisans & Street Performers
- Food Vendors
- Sugar Sand Ferris Wheel & Inflatables
- Tropico Sand Bar by Hyatt Regency: 12 pm
- Zephyrhills Daytime Stage Entertainment: 12 pm
- Free Sand Sculpting Class: 2 pm
Friday, April 10, 2026
- Southern Sunsets Country Music Weekend
- Beachside Hospitality Group Frontline Friday Discounts Available at the Ticket Gate for $12
- Exhibit Hours: 10 am - 10 pm
- VSPC Souvenir Photo: 10 am - 9 pm
- Artisans & Street Performers
- Food Vendors
- Sugar Sand Ferris Wheel & Inflatables
- Tropico Sand Bar by Hyatt Regency: 12 pm
- Zephyrhills Daytime Stage Entertainment: 12 pm
- Free Sand Sculpting Class: 2 pm
- Keep Pinellas Beautiful Annual Beach Clean-up: 5pm - 7 pm
- Baystar VIP Lounge: 5pm - 10 pm
- Frenchy's Free Beach Concert: Homegrown: The Zac Brown Experience- 8pm
Saturday, April 11, 2026
- Southern Sunsets Country Music Weekend
- Exhibit Hours: 10 am - 10 pm
- VSPC Souvenir Photo: 10 am - 9 pm
- FREE BEACH YOGA: 10 am
- VW CAR SHOW: 10 am - 2 pm
- Artisans & Street Performers
- Food Vendors
- Sugar Sand Ferris Wheel & Inflatables
- Tropico Sand Bar by Hyatt Regency: 11 am
- Zephyrhills Daytime Stage Entertainment: 12 pm
- Free Sand Sculpting Class at 11 am & 2 pm
- Free Children's Sand Art by Breeze Sand Art: 1 pm - 4 pm
- Free Line Dancing Lessons with Kate and DJ Sammy Z: 3 - 5 pm
- Clearwater Gas Speed Sand Demonstrations: 4 pm
- Baystar VIP Lounge: 5pm - 10 pm
- Frenchy's Free Beach Concerts:
- Whosoever South – 5:30 pm
- Cross Fire Creek Band – 8 pm
- Spectrum Fireworks 9:30 pm
Sunday, April 12, 2026
- Exhibit Hours: 10 am - 9 pm
- VSPC Souvenir Photo: 10 am - 8 pm
- Artisans & Street Performers
- Food Vendors
- Sugar Sand Ferris Wheel & Inflatables
- Tropico Sand Bar by Hyatt Regency: 11 am
- Zephyrhills Daytime Stage Entertainment: 12:00 pm
- Free Sand Sculpting Class: 2 pm
- Free Line Dancing Lessons with Kate and DJ Sammy Z: 2 - 4 pm
- Clearwater Gas Speed Sand Demonstrations: 4 pm
- Frenchy's Free Beach Concert:
- Soul Circus Cowboys - 4:30 pm
- Kenny Chesney Tribute with Pirate Flag - 7:00 pm
- Spectrum Fireworks: 9 pm